Most likely the blood is from violent sneezing. My girl has sneezed blood before and it's not pretty. I don't know where you're located, but you might ask for idoxuride drops or for your vet to compound them for you. Many people I know who have herpes kitties with eye problems use them when there's a flare up. I also would be hesitant on the honey and also think Colloidal Silver is a better option.