Do the ads change according to the general subject on the thread? I'm asking because there were makeup ads on the Bare Escentials thread. Am I seeing things or is the site that good?
They are pretty good at targeting key words and delivering the ads that might apply to the subject at hand. Sometimes they are way off in left field, but most of the time, they do pertain to what is being discussed.
Interesting. The Google Adwords are content-targeted. They do an amazing job reading the page and analyzing it. If you were seeing a text ad - those are delievred by Google - then yes, they can be extremely targeted.