My QOD: Is are you loyal to one specific brand because of something they've done right? This could be anything from a local company in your area who came out and fixed your family's furnace on a freezing cold night to a nationwide ice cream shop chain who gave your child a free ice cream when they dropped theirs. Doesn't have to be personal either. You could simply like a company's ethics.
My answer is yes. I used to go back and forth between dishwashing detergent. I mostly used Dawn, but still, I was open to other brands. The there was a huge oil spill, and I am fairly sure Dawn contributed to the cleanup. Enough that they have a picture of a duckling on their package. I don't care if they did it for publicity or marketing or if they only threw a little bit of money at the cleanup effort. They did something that impressed me so much back in the day (and I'm pretty sure it was a big thing) that I will only and always use Dawn. I don't know who the parent company is, but it is only Dawn who has my complete and utter loyalty. There are two containers beside the sink, which may not sound like many, but for a two-person family who buys the brand faithfully, it probably has added up over all these years.
My answer is yes. I used to go back and forth between dishwashing detergent. I mostly used Dawn, but still, I was open to other brands. The there was a huge oil spill, and I am fairly sure Dawn contributed to the cleanup. Enough that they have a picture of a duckling on their package. I don't care if they did it for publicity or marketing or if they only threw a little bit of money at the cleanup effort. They did something that impressed me so much back in the day (and I'm pretty sure it was a big thing) that I will only and always use Dawn. I don't know who the parent company is, but it is only Dawn who has my complete and utter loyalty. There are two containers beside the sink, which may not sound like many, but for a two-person family who buys the brand faithfully, it probably has added up over all these years.