I wonder if the woman on the other end of the phone was concerned about trichinosis? I completely trust Primal on their raw pork (they freeze it for a long time, longer than USDA says you need to to kill trichinosis) and I've been known to serve pork that's still pink (I love the new guidelines!)... but I suspect that for a lot of people there's still a certain stigma to hearing the words "raw" and "pork" as a phrase.
Pork seems to be the misunderstood meat. Just today I was at my local indy retailer picking up food for the cats, the owner was on the phone with a woman who wanted to order Stella & Chewy's raw rabbit for her cat (hard to get here in NYC, even special orders) and was also interested in FD food. The owner mentioned Primal's new pork and the woman gave a resounding "No way!!" the owner couldn't even explain any of the benefits of pork. I am going to keep it though to just three times a week.
One of our cats seems to like the Primal pork but the other doesn't. I may keep buying it for the one that does like it, we'll see!
Thank you, too, for posting that article about exotic meats. I'd read a that some time ago and forgotten where I'd read that feeding a lot of beef isn't a great idea. (The cat that doesn't like pork loves beef!)