LOL, just after I posted that I found the form :P
The stuff is called Logic Oral Hygiene Gel. Here's a summory of the form:
Logic Oral Hygiene Gel:
Brushing is best, but can be difficult, so we use this product that does NOT need brushing!! Logic Oral Hygiene Gel is easy to use as it is applied on a daily basis directly into the mouth, or mixed with a small amount of food. This stimulates salivation. The pet distributes the product around the mouth covering the teeth and gums by licking. The enzymes then attack existing plaque and helps to prevent the formation of new plaque.
Hope this helps