I imagine that is a sore point with Serta. Even though Original Mattress Factory is only in 11 states they have really grown and took a big share of the market where they are . It was started and is still run by one of their former VPs and a big point of his advertising is the double sided mattresses. In their stores they even have other mattresses with a piece cut out of them alongside one of their mattresses to show the difference in construction. The sets also come with an Amish built box spring. That is silly about sleeping on a double sided mattress in a hotel, that sounds like the double sided mattress is out of the stone age and you don't know what you're asking for. If they are so bad why would hotels want them?