Is the Costco brand called Kirkland? If so, Consumer Reports has rated many of the Kirkland stuff high or excellent. Things that come to mind are laundry detergent and some of the Kirkland cold cereals. I can check CR when I get a chance, but I remember Kirkland as being rated very well, even compared to national brands. I would love to have a Costco close to us.....would join in a heartbeat.