Some of the pictures look photoshopped. But I think it's possible and some of the pics are real. I'm thinking it's a light red tabby that fell into something blue-dyed, like porta-potty water or a dyed pond.
Yeah.... after looking at the video, it's a little more believable... especially the part where he runs past a puddle and you can see his reflection in the water.
The coloring is a little too perfect, though. Every inch of his fur is colored, even the back of his neck and inside the ears. Accidents and licking don't do that.