I just put Milo's new Beastie Band on him this morning. He has been itching around it quite a bit and licking it (which can't feel good on his little tongue!). I know it hasn't been on long, so do you think the itching may just be because he is not used to having something on his neck, or could it actually be irritating his skin or something? I figure I'll give it another day or so unless I see something that makes me think its really hurting him......