I am still trying to figure that one out
When I first thought up this site the business model went as follows:
prices for trageted banners were around 30$ per 1000 impressions (exposures). So with every 100,000 page views I was supposed to make a wofty 3000$! Then the internet market collapsed and now practically no one is paying anything for banner ads. Prices are around 0.5$ per 1000 impressions, if you can get that. So with the 150,000 page views the site has today I could make 70$. There are quite a lot of expenses too. I pay 20$ a month for a host + 50$ a month for seach engines promotion. I also have the initial investment of about 2000$ (for programing the cat pages and purchasing this forum software etc.)
I love this place and I really do enjoy working on this site, but I hope I can keep on doing it... It takes a lot of work (mainly promoting the site) and is a full time job with no salary. Hubby is very supportive but I am beginning to look for other sources of income (probably private tutoring and translations).
Sorry about the long story. Just felt like sharing
I guess the best help would just be to let as many people as possible know about the site. Maybe put a note at your vet's office if that's okay with him/her, email cat loving friends etc.
I believe that if the site gets millions of page views a month then I can sell some ad space for proper money. Also buying through the site's shop and ads help as I get a commission for every purchase.
Thanks for helping!