I use Natural Choice Indoor for dry, and for wet, it depends on what's on sale at Petsmart. I consider the wet food to be comparable in quality, there's just a lot more flavors in Max. I'll do any of them but fish (except this week I accidentally bought 12 5.5 oz cans of ocean fish!) because I don't think fish is that good for cats, and veal because I don't agree with veal farms. When NC is on sale and about the same price as Max, I buy NC.