It's a wet food in those little tear-open packages and I've only seen it sold at Safeway here in Canada. It consists of what seems to be almost entirely raw fish and comes in flavours like "salmon and tuna" or oceanfish filets" and my cats both love it! I don't give it to them very often though since the packages have no ingredients listed or nutritional info, so I'm a little worried about what's in it. I was just wondering if anyone else had heard of it and what they thought. Thanks!