If we had cable/satellite we would probably watch it; I've never actually seen it, only clips. I do find the choppers intriguing stylewise although how anybody can ride with apehangers* is beyond me! Not to mention that in this state beyond a certain height they're actually illegal (although I doubt a bike has ever been pulled over for it.) I attribute much of the cruiser phenomenon and rise in motorcycle popularity to this show.
* For the record, apehanger handlebars are usually used on bikes with shorter forks as opposed to the looooooong raked forks on most choppers, at least from what I've seen.