I have two persian longhair show babies. I bath them both once a week. One with Elylpse shampoo, then one Elypse rinse, and then "Integrity" spray after the rinse and on the wet hair for detangling. I use a two-step drying process (because they are still young), which is in the crate for 20 minutes with warm air forced in, and the second step is a light slicking out of the hair while I blow dry the rest, careful not to pull out the fur but just lift it. Once a day I comb through and clean the eyes and then put powder under the eyes to prevent staining. If they need it, I bath the face with a hot face cloth (which they love) because the natural oils in their fur makes it like a steam cleaning. However, all Persian long hairs should be bathed at least once a month if not a show baby, and once to twice a week if they are show babies. Short Hair cats, show or not, need much less attention.