What RosieToes said
Poor taste indeed.
I just wonder if you are perhaps jumping the gun on the Boycott idea. It seems like you are saying that if anyone makes a mistake, you would rather avoid them from then on, rather than help them learn from the mistake and make progress.
In the whole scheme of things your personal boycott carries little to no influence on DQ as a whole, however, if you were to get a comment card, or even find the contact info for DQ and write them a letter for each time you have had to suffer through watching their commercial, you will have a much greater influence.
Communication is a necessity, one which is to often forgotten anymore IMO.
I'm suspecting that the answer will be no, but if Muffin had been a dog, would you be as equally offended?
What if the boyfriend had been more compassionate....like say, if they had him buy her the Mocha to help ease her pain, rather than being a totally worthless by simply stealing her Mocha in a time of need?
I'm personally more offended by the overall shallowness of the commercial, a cat being the animal lost is merely an object of the commercial, the part that offends me is how much it portrays women, emotions, and relationships as having absolutely no value when compared to a Mocha. It is clearly an abusive relationship that they are demonstrating. It depicts men as lieing, decietful, uncaring, object oriented people, which is also totally unaccecptable.
No, I don't like the commercial anymore than you do, I just don't see how a personal boycott will do any good.
Remember the commercial months back...which depicted a kid trying to put a cat in a clothes dryer...with a little feedback from viewers, the commercial was modified. This commercial is no different, feedback is what DQ needs to understand their mistake, and to prevent this from happening in the future.