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Warning! Rant about DQ commercial!

post #1 of 23
Thread Starter 
I just HAVE to let off some steam! Has anyone else seen the new Dairy Queen Commercial about their new mocha whatever's ? GRRRRRRRRRRRRRRRR, how DARE they make fun of losing your cat??!!!!! I can't believe they would be so insensitive as to make a commercial like THAT! I thought I might try one until I realized it was making fun of the woman in the commercial that supposedly lost "muffin", her cat. I will BOYCOTT Dairy Queens from now on, I don't care how good their stuff is, I am STEAMING MAD!! Another slap in the face for cat owners and their cats........*&(^(*&_)(**+*+!!!
post #2 of 23
whoa, easy...back away from the DQ...
I don't think Dairy Queen set out to deliberately offend the owners of cats. It was more or less making fun of men's insensitivity towards women and their needs. If you are gonna boycott DQ, you should make it about advertising that it is ok for men to use women for their cold drinks, not about the death of cats. Cats dying is sad indeed, but something that is a part of life, and it wasn't the main idea in the commercial anyways. Might be something you wanna consider, sothat people will take you seriously
post #3 of 23
What RosieToes said

Poor taste indeed.

I just wonder if you are perhaps jumping the gun on the Boycott idea. It seems like you are saying that if anyone makes a mistake, you would rather avoid them from then on, rather than help them learn from the mistake and make progress.

In the whole scheme of things your personal boycott carries little to no influence on DQ as a whole, however, if you were to get a comment card, or even find the contact info for DQ and write them a letter for each time you have had to suffer through watching their commercial, you will have a much greater influence.

Communication is a necessity, one which is to often forgotten anymore IMO.

I'm suspecting that the answer will be no, but if Muffin had been a dog, would you be as equally offended?

What if the boyfriend had been more compassionate....like say, if they had him buy her the Mocha to help ease her pain, rather than being a totally worthless by simply stealing her Mocha in a time of need?

I'm personally more offended by the overall shallowness of the commercial, a cat being the animal lost is merely an object of the commercial, the part that offends me is how much it portrays women, emotions, and relationships as having absolutely no value when compared to a Mocha. It is clearly an abusive relationship that they are demonstrating. It depicts men as lieing, decietful, uncaring, object oriented people, which is also totally unaccecptable.

No, I don't like the commercial anymore than you do, I just don't see how a personal boycott will do any good.

Remember the commercial months back...which depicted a kid trying to put a cat in a clothes dryer...with a little feedback from viewers, the commercial was modified. This commercial is no different, feedback is what DQ needs to understand their mistake, and to prevent this from happening in the future.

Spotz
post #4 of 23
Thread Starter 
Dear Spotz, I was lucky, as I did not see the ad about the kid trying to put a cat in a dryer. I agree with what you say. I should complain to DQ although I don't know how I could do this unless they have a web site, I guess I should check. I will point out that my husband watched the commercial too and was as offended as I was. I agree also that the whole thing is offensive, on more levels than one. Good idea, I will check for that website now.
post #5 of 23
http://www.dairyqueen.com/en-US/Cons...ou/default.htm

here is the website to their we love to hear from you comment section.
post #6 of 23
http://www.dairyqueen.com/en-US/Cons...ts/default.htm

also office information complete with phone numbers.
post #7 of 23
Quote:
Originally Posted by carolcat
I just HAVE to let off some steam! Has anyone else seen the new Dairy Queen Commercial about their new mocha whatever's ? GRRRRRRRRRRRRRRRR, how DARE they make fun of losing your cat??!!!!! I can't believe they would be so insensitive as to make a commercial like THAT! I thought I might try one until I realized it was making fun of the woman in the commercial that supposedly lost "muffin", her cat. I will BOYCOTT Dairy Queens from now on, I don't care how good their stuff is, I am STEAMING MAD!! Another slap in the face for cat owners and their cats........*&(^(*&_)(**+*+!!!
My friend, who is an apparent dog lover, thought it was funny. I'm not so upset as to boycott DQ, because the people who work there have nothing to do with the creater of the comercial. I thought it was discusting. Its not funny at all, and it certainly didn't make me want to go to Dairy Queen.


I wanted to add, that in a commercial for a candy bar, this kid stole a box of candy, left the wrappers on the family dog, and blamed it on him. Did this offend you as much?
post #8 of 23
Thread Starter 
Quote:
Originally Posted by ScamperFarms
http://www.dairyqueen.com/en-US/Cons...ts/default.htm

also office information complete with phone numbers.
Thank you, I have just been there and told them what I thought of their commercial. I have one more question for you, how did you get the ticker factory counter into your signature, I have tried numerous times to get it into mine but it won't work , and thanks for the information .
post #9 of 23
Haven't seen that one, but I was one that wrote about the battery commericial with the cat in the dryer. I guess I was not the only one since the commericial was changed. It never hurts to voice your opinion to them
post #10 of 23
why dont they just scrap the idea of having cats in commericals or any pets for that matter unless its advertising food or toys for kitties

p.s i havent seen the commercial nor do i know the store
post #11 of 23
I haven't seen the commercial.

dairy queen is an ice cream place here fwan. They have food too but it isn't very good IMO.
post #12 of 23
I agree the ad is more offensive to women than cats.

On the other hand, if I wanted ICE CREAM, Dairy Queen is the last place I would look for it since they don't have ICE CREAM. They have this "stuff" made out of powder that apparently most people think is a substitute for ICE CREAM.

In fact, I'm not even sure how they can get away with using the word "DAIRY" at all, since I doubt very much if there is anything "DAIRY" in their products.
post #13 of 23
Quote:
Originally Posted by captiva
Haven't seen that one, but I was one that wrote about the battery commericial with the cat in the dryer. I guess I was not the only one since the commericial was changed. It never hurts to voice your opinion to them
Yes, that commercial with the cat in the dryer was horrible! I hope it didn't give any kids any "ideas".
post #14 of 23
So THAT'S WHY that lady was crying while he was pretending to comfort her and drinking her mocha!

That commerical isn't closed captioned so I had no idea what she was crying about (am deaf) BUT I was still offended by the portrayal of women/men stereotypes as others have mentioned (remmy I didn't know what they were saying but the behavior said a lot anyway!)
post #15 of 23
I agree the ad is more offensive to women than cats.

On the other hand, if I wanted ICE CREAM, Dairy Queen is the last place I would look for it since they don't have ICE CREAM. They have this "stuff" made out of powder that apparently most people think is a substitute for ICE CREAM.
post #16 of 23
I went on DQ's website and gave them my 2 cents worth!!
post #17 of 23
Ahhh... I shall admit I am a bit tempted to make one of those "Only in America..." jokes... for I shall admit I can't even start to comprehend making such a fuss over a TV ad. Dairy Queen does not operate in Puerto Rico, but I do get their ads through American Television. And I only saw an ad making some good hearted fun about how some men treat their girlfriends. IMHO, it was made in wholehearted good tastes. In fact, it was actually funny.
post #18 of 23
Quote:
Originally Posted by Yosemite
I agree the ad is more offensive to women than cats.

On the other hand, if I wanted ICE CREAM, Dairy Queen is the last place I would look for it since they don't have ICE CREAM. They have this "stuff" made out of powder that apparently most people think is a substitute for ICE CREAM.
I just love their new cotton candy blizzard. It is pure sugar, and you are right, with no dairy at all. For a good milkshake, Steak-n-Shake is the place around here. But I do love DQ!
That said, I do not like the commercial. I find it in poor taste. I will e-mail and ask them to change it.
post #19 of 23
Quote:
Originally Posted by Yosemite
I agree the ad is more offensive to women than cats.

On the other hand, if I wanted ICE CREAM, Dairy Queen is the last place I would look for it since they don't have ICE CREAM. They have this "stuff" made out of powder that apparently most people think is a substitute for ICE CREAM.
I heard that their products are made from oil. Ewww but Mmmmm
Its the same idea as wipped cream. Why are bad things sooo good?
post #20 of 23
On the dairy issue, according to their brochure here, it looks like most DQ ice cream is made from milk and contains calcium but it also says that NJ and Illinois do you use powdered mixes. I should ask the dietitians here (I work for the Dairy Association) how much that differs from regular ice cream.

http://www.dairyqueen.com/NR/rdonlyr...rveNuChart.pdf
post #21 of 23
I like soft serve, although I'll generally go for Baskin Robbins, or some other real ice cream shop rather than Dairy Queen. I do like the Peanut Buster Parfait though!

I hate that commercial however. I actually saw it for the first time on the day I got my beautiful pottery urn for my cat Abigail. I can't imagine Nate being that insensitive to me and anyone thinking it was funny. Those mocha ice cream drinks aren't even that good, give me the new Steak and Shake macchiato shake any day over those things.
post #22 of 23
I did receive an email back thanking me for emailing them. The ad agency was aimed for an upbeat ad. My comments have been forwarded for IDQ review and they are taking my comments seriously...... Did anyone receive a similar response???
post #23 of 23
Thread Starter 
I got one also saying that the add was supposed to be "funny" and that my complaint would be considered when they looked at new advertisements for the "rest of the year". I am hopeing that enough people complain that the yank the durned thing off the air!
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