I just looked it up, because I've never heard of the brand (not surprising, since I'm not familiar with Trader Joe's, either). It sounds good, though I probably couldn't feed it to Jamie because of the beet pulp, though if it's in very low quantities it might be okay. Carol, could you (or others) give a "progress report" in a few weeks? One of "my" suppliers is looking for holistic/high quality cat/dog foods that aren't marketed in Europe yet, and this might fit the bill. They're searching for something to replace California Natural and Innova, because those two brands aren't exported to the EU anymore. I'll email them the website addy, but I'm sure they'd appreciate some "testimonials", too. Thanks!