Yesterday I went to get some Innova wet food, I still have a bag of dry. Well next to the wet was this brown bag of Innova Evo. I decided to take a small bag home. I asked the space cadet at the register if this was new and she said no, but I have never seen it before. It says it is supposed to be "more natural" than the regular innova and also the "next best thing to raw". The cats haven't showed much of an interest in it. Any opinions would be great. Thank you.