This is a really great site, Mary Anne and Anne!
It is extremely informative and thorough. I like the way you not only give information on finding a lost kitty, but also how to prevent your kitty from being lost, what to do once your kitty returns, additional resources, and what great information you provide regarding different forms of identification.
Just a thought...The Google adds on the pages are about the same size and appearance as your different topics from which to choose. Would it be possible to make the print in your topics slightly larger maybe, or perhaps a different color even?
Great site and fantastic idea, it will help so many people with broken hearts desparately searching for their babies!