I put the "bad" ingredients in bold and then I added an explanation as to why they are bad. Feel free to PM me with any questions.
Natural Choice Complete Care Indoor Adult Cat
Chicken Meal, Ground Rice, Corn Gluten Meal, Rice Flour, Poultry Fat (preserved with mixed Tocopherols, a source of Vitamin E), Sunflower Oil (preserved with mixed Tocopherols, a source of Vitamin E), Flaxseed Meal, Tomato Pomace, Brewers Dried Yeast, Natural Flavors, Dried Beet Pulp, Mixed Vegetable Fiber (carrots, celery, beets, parsley, lettuce, watercress and spinach), vitamins and minerals.
Corn Gluten Meal
Dried residue from corn after the removal of the larger part of the starch and germ, and the separation of the bran by the process employed in the wet milling manufacture of corn starch or syrup, or by enzymatic treatment of the endosperm. It may contain fermented corn extractives and/or corn germ meal.
There is little, if any, nutritional value in this glue-like substance. Dangerous when toxic ingredients like BHA/BHT are included, as these substances will stay in your petâ€™s system longer.
Dried Beet Pulp
Dried residue from sugar beets which has been cleaned and freed from crowns, leaves, and sand, and which has been extracted in the process of manufacturing sugar.
Promoted as fiber, but in reality is sugar residue. Little nutritional value.
Natural is defined as â€œfeed or ingredient derived solely from plant, animal or mined sources, either in its unprocessed state or having been subject to physical processing, heat processing, rendering, purification, extraction, hydrolysis, enzymolysis or fermentation, but not having been produced by or subject to a chemically synthetic process and not containing any additives or processing aids that are chemically synthetic except in amounts as might occur unavoidably in good manufacturing practices.â€
Natural flavours of what? Why not be specific? Will vary from bag to bag. A common industry trick of re-naming â€œAnimal Digestâ€.
It is great that chicken meal is the number one ingredient, but that's all the meat this food has. It is mostly binders and fiber. I don't like the fact that it has "vegetable fibers" instead of real veggies. Cats do need some vegetables in their diet, they are obligate carnivours. Do your cats eat oat grass when you give it to them? Yes, most cats do. So they are obviously not carnivores. They just have to have meat to survive. Corn cannot be digested, so they make it into a glue like substance so it can be digested more easily. Yes, corn has tons of protein, but isn't that what meat is for?
In my opinion, it is a step up from Cat Chow, but that's about it.