I am a MAD couponner! The Sunday paper is definitely worth buying for the coupons. I like to try new products, and there are often large discounts on them in the newspaper coupons. I have every one of the savings cards from the grocery stores, and use them every time I shop, that generates more on the spot coupons for the next time I buy that item, or a similar one, and many of the stores send out extra coupons in the mail. I shop at the stores that have double coupon days when they have items that I need there. Wal-Mart is good for price matching, so take your sale papers with you when you go. If an item is on sale at another store, show them the ad, and they will give it to you at that price. I have saved up to 60% on my grocery buys. The more you buy, the more you can save, so I try to plan on at least buying for a couple of weeks if possible. I seldom save less than 30% on a big purchase. It takes devoting a little time, but we figures out for every hour I devote to organizing and clipping, I can save between $30-$40. Just yesterday, I got $63 worth of stuff for $41, just with my store card, no coupons. I always stock up when items I use a lot are buy one get one free. My s/o used to tease me about it until I started showing him reciepts. Now he brags to his friends on how thrify I am.