First off, I take the best pics I can of the new arrivals. Then I take the photos down to the Printing shop and have laser prints done of them so I can create a poster or flyer. I also try and socialize the kittens so when someone does come to see them, they don't run and hide in terror.
When I get the first phone call, I ask a lot of questions, and I mean a lot. I try to get a feel for the caller so I can gauge whether or not to let them have my address or not. When they arrive, I step back and watch how they interact, and I don't ever adopt to anyone who only spends a few minutes with the kittens. I am looking for someone who will love them as much as I do.
Let me tell you about a phone call I got today in regards to the twins that this caller wanted to adopt.
"hello are you the lady with the kittens?"
"yes, how can I help you?
"I want a kitty, mine died yesterday!" (already my red flag was up)
"Oh I am so sorry, how did it happen?"
"He got trampled!"
"Uh huh, trampled. You see when I go to work I put them into the crate and he must of gotten trampled."
"Uh huh I had 4 kittens, now I only have three."
"And you want two more? These two are twins and IF I decide that the home is right, then they go together, I will not split them up."
"OH, well I guess I could take them both."
"So, you want two more kittens to stuff into a crate when you go to work so they can get hurt?"
"Oh, I wouldn't put them into a crate anymore, I would take them over to my mom's so she could babysit them. I have chihuauas too."
"you don't have a room to put these kittens in to keep them safe?"
"No, I live in a really small trailer, so can I have your kittens?"
I very gently told this caller that it might be a good idea if she adopted out her kittens to a safer home, and she hung up on me.
This may sound tough, but I am when it comes to animal care. It is hard enough (for me) to say goodbye when I know they are going to a good home, I would never forgive myself for putting them into danger. I tell all the adopted families that if the kittens do not work out, to bring them back immediately, not to try and adopt them out on their own. I also put ads only where I know people who love animals will be, feed stores, vet offices, and also newspaper offices, even pet stores if they let me.
Hope this helps you. Good luck placing yours