Now that I professed my love for Bono, I'm going to proceed with my rationale on this thing. You know, my parents never said bad words in front of me either. But I have little kids, and I can see trying to shield them from 'dirty words' these days is like trying to hide them from electricity! It is pointless to resist! Kids regurlary blurt it out in school and it's no big deal anymore. Most teachers ignore it or just say 'watch it.' I'm talking about elementary kids! Kids in the street are telling each other to f- off before they even get to school. It's everywhere. And what's the big deal? Are they all going to become murderers or something because they hear this word? It's really not such a federal case anymore. Everyone is just going to have to get over it because it's not going away.
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The fact that it is so common now is actually making it lose its punch. Bono's father once said, one F- has power, but the more f's you use, the less they matter. I don't think there's many people even shocked by it anymore.
Now, for those of you who just insist this word is going to ruin kids, let me offer these things to think about:
1. The kind of person who wouldn't want their kid to hear the f word probably would have dumped them in bed long before Bono uttered the word at about 9:40PM eastern time (all other time zones got it censored out)
2. Most kids who were awake, and young enough to be surprised by it, probably wouldn't be paying attention to a music awards show anyway.
3. If they were awake and they did hear it, if they've never heard it, they probably wouldn't even notice, or even go 'mommy what does that word mean' unless someone acted shocked or pointed it out to them.
4. A rock star said the F word on TV. That is not the worst thing hurting kids in our society today. It really didn't matter at all.
So I really don't think this is that big a deal. Things have come a long way since I was a little kid and you couldn't even show a toilet on the Brady Bunch. The bleeps are getting fewer as more words are allowed to be said on TV and f will probably have its day too. There is no way to hide from it, whether or not you approve. Making a big deal out of it like this parent's group is doing is only making people joke on them and want to say it more.
Let me give you another example, cat related:
A few weeks ago, I was in a gas station that sold novelties in the back. I was looking at them and was disgusted and upset to find 'road kill' air freshners, the kind that hung from your rearview mirror. They had possums, skunks, squirrels, and all kinds of run over animals, eyes bulging or x'd out, stomaches squashed. It was terrible. Then I saw a cute little orange kitten

with his sweet little pink paw pads up in the air and his tongue hanging out. I wanted to cry. These idiots who are making this stuff are sick, and will only encourage dumb people to think it's cool to run over animals. I wanted to post it here to be boycotted and I wanted to call PETA to campaign against it.
Then I thought, wait. Right now, these sick things are rotting away in the back of some unknown gas station, the pack is full and no one is buying them. But if PETA starts getting on the news protesting it, the sales will go up, millions of jerks will buy them just to annoy PETA, and it will only bring popularity to them that they don't deserve.
So my point is, the bigger deal that is made of something, the more attention it gets, the farther it's going to go. So in the words of one of Bono's songs, let it go.......
The world is not going to end and kids are not going to get any worse if a commonly used word is heard on TV. Even if it weren't Bono I'd feel that way.