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Baton Rouge, La.
Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery
of Modesto, Calif., to produce the spirits at an affordable price, in
the $2-5 range.
While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine into their shopping carts, there is a market for
cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
So, are the top 12 suggested names for Wal-Mart Wine:
12. Château Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Château des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 choice of name for Wal-Mart Wine
1. Nasti Spumante
Some Wal-Mart customers soon will be able to sample a new discount item -- Wal-Mart's own brand of wine.
The world's largest retail chain is teaming up with E&J Gallo Winery
of Modesto, Calif., to produce the spirits at an affordable price, in
the $2-5 range.
While wine connoisseurs may not be inclined to throw a bottle of
Wal-Mart brand wine into their shopping carts, there is a market for
cheap wine, said Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I. She said: "The right name is important."
So, are the top 12 suggested names for Wal-Mart Wine:
12. Château Traileur Parc
11. White Trashfindel
10. Big Red Gulp
9. Grape Expectations
8. Domaine Wal-Mart "Merde du Pays"
7. NASCARbernet
6. Chef Boyardeaux
5. Peanut Noir
4. Château des Moines
3. I Can't Believe It's Not Vinegar!
2. World Championship Riesling
And the number 1 choice of name for Wal-Mart Wine
1. Nasti Spumante
