Any reviews on "I luv my cat"?

Packaging is cute, though. never tried this food as I don't shop at Costco, but the chicken dinner thing repels me as well. :nod:

All that info is completely incorrect.  There is chicken on the label of the can and it smells and looks exactly like chicken soup for human consumption.  There are tons of little strips of white chicken in it, and it is marked as boneless skinless chicken breast.  What is the menodione you are talking about?  That is listed nowhere on the can so I'm wondering how you know it's in there?

My vet just switched my cat to all wet food because he needs to lose weight and had 3 teeth extracted.  As a vegetarian I dreaded the idea of bringing that disgusting wet cat food stench into my home environment and putting it inside my cat.  I went to Costco because my vet said Natural Domain was a good brand.  They didn't carry it in the wet food so I had 3 brands to choose from - Friskies - yuck, Purina - yuck, and I luv my cat.  I read the ingredients on I luv my cat and they looked really great and it's grain free, so I got 20 - 5.5 oz cans in a box, half chicken, half fish, for $20.    I took them home, dreading to smell that disgusting wet cat food smell as I popped open the fish - it smelled exactly like a can of tuna and mackerel ~ !!  It has a broth with real pieces of fish in it.   I was amazed and so happy I didn't have to feed my cat animal waste by products!  My cat, who was even still somewhat sedated from his tooth surgery, went kookoo when I opened the can!  I never saw him act like that because I always fed him dry food.  He LOVES this food and licks the bowl clean!! He is satisfied and doesn't want to keep eating more like he did with the dry food - that my vet said is mostly carbs and that's why he's overweight.  I am so incredibly happy I just happened to find this cat food!!  I am hoping it doesn't have any harmful ingredients of any kind, of course any fish from our polluted oceans is full of toxins, but these are the same fish humans eat. Pretty much anything is better for my cat than the garbage they grind up and put in most pet food - organs, intestines, rats and rat feces that fall into the works, fat, skin.

  So far I can say I'm going back to Costco and stock up just in case the quality changes for the worst when people start buying a lot of it. The cans are marked with a 2 year shelf life until October 2014.   I don't eat meat but even these cans of cat food smell really tasty to me.  My Louie and I are very happy with I Luv My Cat canned cat food!

If you look at the fish flavor, it does contain menadione. And originally, when the OP first posted the link, there was no chicken listed in the chicken formula's ingredient list :tongue2:. They appear to have fixed it now: http://www.lovecatfood.com/cuisine.php

Willowy said:

If you look at the fish flavor, it does contain menadione. And originally, when the OP first posted the link, there was no chicken listed in the chicken formula's ingredient list :tongue2:. They appear to have fixed it now: http://www.lovecatfood.com/cuisine.php

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This thread was started earlier last October. :lol3: I see that they did change the ingredient list. I wonder how they could have missed adding the chicken to the list of ingredients Wonder what else might be missing. I have not seen this at my Costco as of yet. Will have to check next time I go and read their labels!!

Thanks Willowy ~  very unfortunate news.  Well I'm happy to hear they changed the ingredients on the chicken because it is quite nicely filled with chicken.  I was looking for menodione -which is actually menadione- on the chicken can and did not see it, and when I looked on the fish can I did not notice it because it is in with the vitamins and says Menadione Sodium Bisulfate Complex (Source of Vitamin K).  That is really tricky how they list it like that so I thought it was a vitamin and not a toxin.  I've been reading up on Menadione and it looks like very bad news.  I was really hoping there wasn't some toxic ingredient in these cat foods because my cat loves them so much.  Of course it seemed to good to be true and once again it is.  This makes me very sad and once again I will have to go on the hunt for non toxic cat foods.  I don't understand why they even have to put Vitamin K in at all.  Why ruin a stellar product with a toxin?  I am very angry about this and will be contacting Costco as well as I Luv My Cat, very nice of them to poison my cat.  This is so unfortunate, I cannot feed him the disgusting regular pasty wet cat food. That is just as toxic even if all the animal parts were originally a natural ingredient. 

Any ideas on a very tasty non toxic cat food that is as nice as this one without the poison?  I can feed him the chicken until I find another brand, hopefully they haven't forgotten to put the Menadione on the label of the chicken can too.

Willowy I thank you and my cat Louie Thanks You!!

.....I'm going to try Merrick, it seems to have a lot of good reviews, hopefully he loves it and it's not poisonous!

Hello cat parents,

This foor is made in THAILAND STAY AWAY!!!

[VIDEO][/VIDEO]Soldi, I definitely understand your concern because I avoid products made in areas such as these too, but do you have any other reasons for this? I mean, Weruva is made in Thailand but I totally trust the brand and my cats did fantastic on it when they were eating it about six months ago. :dk:

Menadione (wikipedia link).

It's a vitamin K source, not a toxin!

Of course everybody knows that too much of any  vitamin, supplement...or even water... can be potentially toxic.
It's obvious by the ingredients this company is putting in that they'd avoid adding toxins or any controversial stuff.

It's not cheap cat food, they are appealing to people who can feed their pets well. 

Ok, I just bought a case at Costco. Our cat loves it right away, licking the plate. I looked around for reviews and wound up here.
 

The only 'con' I see is that it's really wet...like soup, so a little more difficult to portion-out than other brands (we were using Core).
 

Anyway, it's good stuff. If you get offered a free can at Costco, definitely check it out. (I want my free can!).

My 3 cats eat it up.  The oldest is 17 years old, the younger two are 11 years old each. One of them would only lick the 'sauce' leaving the meat untouched, so I dump the can's contents into a Blender, blending the sauce and meat into a soft pate-like consistency.  In fact, the Blender solved another problem too. They only wanted to eat the Ocean Wild, I toss a can of Ocean Wild along with a can of Country Chicken together into the Blender.  They enjoy the resulting blend.  My only concern is cost: each can only feeds a 5-7 pound cat, so each cat needs 2 cans to maintain body weight.

Added Note: now that I've read about synthetic vitamin k, I'm not buying any more of this cat food.  If enough consumers call the manufacturer, it may substitute the synthetic with a natural source.

It's not true that the chicken doesn't contain chicken. Here are the first three actual ingredients (those are the key), reading from the can labeled Country Cookin' Chicken Dinner in Gravy (got this at Costco, other cans are fish):

Water sufficient for processing, chicken, mackeral

It's grain free, wild caught, dolphin safe, 20 5.5-oz cans, chicken or fish, both with "gravy," for $20, so only $1 a can -- standard cat food size can, not Fancy Feast dinky size. It looks and smells like real food, as stated (and notice that it doesn't say chicken meal nor chicken by-products, but just chicken). All three of my cats love it. I split one can among the three of them. I think it's great, hope they keep making it forever.

You need to look at the list of ingredients, honey.  Chicken is the second ingredient listed in the chicken dinner after water.  When you open these cans of food, you see real pieces of chicken and fish.  It's like you cooked a chicken breast or some fish, cut it up and put it in a can.

This food is amazing!  It's the only food I'll feed my cat!  It's grain-free and vitamin and mineral fortified!  The chicken is boneless skinless chicken breast and the tuna and salmon are caught in the wild!!!  This is an exceptionally premium cat food!

I have 2 3lb. Kittens and was wondering how you divide a can of I luv my cat food accurately since the food is so wet. I don't want to short them on food in any way. And according to the feeding instructions it's 1can per 5-7 lb cat, so I am giving them 1/4 of the can each. Does that sound right?

Hi t-boy. Three pound kittens should eat as much as they want. Literally. The guides on the can are just ideas for feeding cats who are already grown.  Kittens should eat until they are full. It you want to make sure you are dividing the can equally, portion it out with a measuring spoon.

Do you have any pics you can share? I love kitten pics!

I just don't want them to get fat. They are indoor cats.

I have been feeding my 2 kittens iluvmycat wet food for a week now and their stool is soft like diarrhea now. When I first got my kittens a couple of weeks ago I started them on dry food then switched to all wet food about a week ago. Was wondering if I should switch back to dry food.

This is not accurate. Also, they've changed the two flavor names recently. This is from their website, http://lovecatfood.com/:
 

We are discontinuing the Country Cookin’ & The Ocean Wild variety pack and replacing it with a new and exciting variety pack containing Tender Luv (Tuna & Chicken Breast in Gravy) and Aku Luv (Tuna & Salmon in Gravy).

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I have cans of both of those in front of me, so I've verified the ingredients that they list on their site here: http://lovecatfood.com/cuisine.php

As for the controversy about Menadione Sodium Bisulfite Complex, which the label says is "Source of Vitamin K:"
 

AAFCO regulations require the synthetic Menadione to be used in cat foods containing more than 25% fish (dry matter).  It would not matter if the cat food has sufficient vitamin K sourced from food (spinach, olive oil)…regulations require the addition of Menadione to cat foods containing high levels of fish.  As well, as far as a supplement in pet foods – Menadione is the ONLY approved supplement for vitamin K per AAFCO.  Vitamin K can be sourced from food, but if a supplement is added, only K3 menadione is allowed in all pet foods.  A vitamin K made from food (such as a vitamin supplement sourced from spinach), would not be allowed. -- Source, The Truth about Pet Food (which doesn't favor it, yet inadvertently makes a case in favor with what they quote): http://truthaboutpetfood.com/toxic-menadione

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Pet food industry consultant Dr. Greg Aldrich disagrees that Menadione is risk.  “While small amounts of vitamin K are required in the diet and might be provided by whole ingredients or healthy gut fermentation, the uncertainty of these sources leads many petfood companies to supplement with commercial vitamin K3 (menadione).  Judicious use of nutritional vitamin K3 is clearly not toxic, so this notion that vitamin K3 as an ingredient in petfoods should not be used is unfounded and should be reversed.  Further, it is hoped that through education and communication, consumers can be made aware that not all that is printed on enthusiasts’ websites is correct.” -- Source, The Truth about Pet Food: http://truthaboutpetfood.com/toxic-menadione

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Here's where to get details from the Animal & Veterinary section of the US Food and Drug Administration (FDA) website:
http://www.fda.gov/animalveterinary/newsevents/fdaveterinariannewsletter/ucm149087.htm

And here's another perspective, with an important caveat: Dogs and cats are different species! So what is OK for a dog might not be for a cat (which is where Costco went way wrong with the Advantage knockoff flea treatment that sold under their brand for cats but had to withdraw). I'm providing this link merely to help people understand both sides of the debate:

The Controversy Over Menadione in Dog Food
http://www.dogfoodadvisor.com/choosing-dog-food/menadione-in-dog-food/

Here's what the Wysong brand website says about it -- and they call it "an urban legend" (http://www.wysong.net/pet-health-and-nutrition/vitamin-k.php):

Admittedly, the experts can be wrong. But in this case, with over a half century of use, and millions of animals fed K3 through generations with no reported toxicity at recommended inclusion rates, it is likely that they are not. Additionally, common sense would indicate that, if the common vitamin K sources used in feeds for all kinds of animals, including birds, mammals and fish, were at all toxic, in any species, at the levels commonly used, the use of these vitamin K sources would have ceased very shortly after their introduction more than 50 years ago.

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I'll pay attention to further developments but I'll continue feeding this to my cats, because it's clearly REAL FOOD unlike so many other things on the market, and they'll eat it, unlike the high-priced "designer" grain-free brands. It's $17.99 at Costco for 12 cans, 5.5 oz each (the bigger size of cat food cans, not Fancy Feast size), which = $1.49 a can.

Thanks to two of you who posted recent, accurate information about this food. It bothers me that so many of the comments are inaccurate, and that's easy to verify if you simply read the label on an actual can. Preferably, a recent one. Two of us posted inaccurate info about the price, though. At my Costco, in Santa Cruz, CA, it's $18 for 24 cans, or 75 cents a can for real food.

I wrote to them today and asked them questions about the sources of their ingredients, who makes it for them, and what the relationship is with Costco. If they reply, I'll report back. For now, I'm still buying it by the case, and my cats love it.

Here's their reply. I think the only concern, if there is one, is that both the tuna and salmon and the chicken breast in gravy list tuna among the ingredients, and it's even listed first, right before chicken, in the chicken one. So the concern, to me, is mercury. Otherwise, I still think it looks like a good food.


If you don't want to feed your cats this, a good one to consider is Merrick, which is a grain-free food. Look for their "flavors" without cute names, though (check the names on Amazon). You can find it at better specialty stores.

Honestly, that is more protein than I would want to give my cats.

Nowhere near enough fat.

Not enough fiber either.