I saw this on the way home yesterday and had to do a double take. Yup, that's really what it says...

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One of my favorite authors, Terry Pratchett, has Alzheimers and is a leader in that organization.
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Nothing against the organization or what they do, but huge skyline billboards for advertising just seems a tiny bit strange.
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How else do you get the message out?
Television commercials in between the Daily Show? Radio advertisements in between rock songs? Banners on AARP.com? Billboards are just as good as any other medium I can think of and they only used text. ![]() Every single one of us has an expiration date, so I don't see why something so common and natural and affects all of us is a taboo topic to be swept under the carpet. |
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That's exactly what I thought, Mike. It isn't what they are saying, but where and how.
It reminded me of an episode of Law & Order: SVU where a similar type of "network" ended up on trial for the deaths of multiple people who were in a car v train "accident" (car parked on the tracks at night...). Obviously that was fiction and this is reality. And this was on a big billboard in a Denver suburb. |
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Well, for one, it's in Denver. Colorado is one of the 47 states where assisted suicide is illegal. Two, this organization claims to "assist" people who would not qualify under the law in the places where it is legal. And the subject is still highly controversial everywhere, so even if it were in a locale where it's legal, it's still in very bad form. Prostitution is also illegal in 49.9 states, victimless and controversial, and you don't see billboards advertising brothels.
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Laws are just rules written by people and can be changed at any time. Slavery was once legal in all states, it was once illegal for women to vote, and homosexual behavior is still illegal in many states. Laws have to be obeyed within reason, but nothing is set in stone or inherently right or just because its written in a law book. Billboards are not illegal, and I wouldn't complain about a "legalize marijuana" billboard either. You can't change hearts and minds without first raising awareness, and people do not have the right to not be offended by a message. Some may also choose to travel to another state if they are able.
And before being selfish and saying, "well that text sign bummed me out this morning, boooo", consider weighing that against someone truly writing in pain every day waiting to die. I'd prefer being greeted by rainbows, blueberry pancakes, and fluffy kittens every day too, but I wouldn't feel right trying to brush anything unpleasant under the carpet so I don't have to think about it. |