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| The ASPCA is thrilled to be joining forces with dedicated partner Fresh Step litter to promote this innovative [cat adoption] program. Fresh Step has enlisted pet lover and co-host of The View Joy Behar as the project’s national spokesperson. Behar will help support the program with national public relations and social media efforts, and will also appear at the kick-off event at the ASPCA Adoption Center in New York City on Friday, June 3. To help spread the word and encourage similar programs, Fresh Step litter will donate $1 (up to $100,000) to the ASPCA for every “like” received on its Facebook page from June 1 through July 31, 2011 at www.facebook.com/freshstep. The money will help support this program and other cat care initiatives. |
