Purina One Beyond

I wasn't sure if this had been mentioned yet, but Purina has a "new" food. Here's the ingredients.

Chicken/Oats

Chicken, chicken meal, whole brown rice, soybean meal, whole barley, whole oat meal, soy protein isolate, animal fat preserved with mixed-tocopherols (form of Vitamin E), brewers dried yeast, dried egg product, natural flavor, dried beet pulp, fish oil, phosphoric acid, caramel color, dried carrots, salt, dried sweet potatoes, dried apples, calcium carbonate, potassium chloride, taurine, choline chloride, Vitamin E supplement, zinc sulfate, niacin, ferrous sulfate, manganese sulfate, Vitamin A supplement, calcium pantothenate, thiamine mononitrate, riboflavin supplement, Vitamin B-12 supplement, copper sulfate, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), calcium iodate, sodium selenite.

Guaranteed Analysis
Crude Protein (Min) \t33.0%
Crude Fat (Min) \t14.0%
Crude Fiber (Max) \t4.0%
Moisture (Max) \t12.0%
Linoleic Acid (Min) \t1.5%
Calcium (Ca) (Min) \t1.0%
Phosphorus (P) (Min) \t0.9%
Zinc (Zn) (Min) \t150 ppm
Selenium (Se) (Min) \t0.35 ppm
Vitamin A (Min) \t12,000 IU/kg
Vitamin E (Min) \t150 IU/kg
Omega-3 Fatty Acids* (Min) \t0.35%
Omega-6 Fatty Acids* (Min) \t1.60%


Salmon/Brown Rice

Salmon, chicken meal, whole brown rice, soybean meal, whole barley, whole oat meal, animal fat preserved with mixed tocopherols (form of Vitamin E), soy protein isolate, brewers dried yeast, dried egg product, dried beet pulp, natural flavor, fish oil, phosphoric acid, calcium carbonate, whole cranberries, caramel color, dried tomatoes, dried spinach, salt, potassium chloride, taurine, choline chloride, calcium phosphate, Vitamin E supplement, zinc sulfate, ferrous sulfate, niacin, manganese sulfate, riboflavin supplement, Vitamin B-12 supplement, pyridoxine hydrochloride, folic acid, Vitamin D-3 supplement, calcium iodate, biotin, menadione sodium bisulfite complex (source of Vitamin K activity), sodium selenite.

Guaranteed Analysis
Crude Protein (Min) \t33.0%
Crude Fat (Min) \t14.0%
Crude Fiber (Max) \t4.0%
Moisture (Max) \t12.0%
Linoleic Acid (Min) \t1.5%
Calcium (Ca) (Min) \t1.0%
Phosphorus (P) (Min) \t0.9%
Zinc (Zn) (Min) \t150 ppm
Selenium (Se) (Min) \t0.35 ppm
Vitamin A (Min) \t12,000 IU/kg
Vitamin E (Min) \t150 IU/kg
Omega-3 Fatty Acids* (Min) \t0.35%
Omega-6 Fatty Acids* (Min) \t1.60%

Here is the link to a previous (recent) thread on it.