Petsmart changed ("improved") the formulas for its wet foods and it finally has made it to store shelves in quantity. And of course- the price went up. In my area - 11 cents a can!!! It is now competitively priced with Nutro (slightly less)..... I should have known. I will still keep buying it - my boys LOVE the catfish recipe.... it is now 79 cents for a 6 oz can.