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Nutro Natural Choice Reformulated

post #1 of 26
Thread Starter 
May be old news, but Natural Choice is being reformulated - rep at my Petsmart said it should be getting to the shelves in September/October. Apparently the main difference will be a higher percentage of protein - with chicken meal still the first ingredient listed, per the handout I got. I feed Indoor Senior - protein percentage going to 40% from 30%.

They're saying the formulation was based on work by Waltham in England - I believe that's a Mars-owned facility, but does seem to be doing a lot of nutrition and genetics work, which I guess would make sense if you're a company that manufactures a lot of pet food.
post #2 of 26
ahh That is something I would like to see... and yes the Waltham center is owned by mars but run by Royal canin and Nutro
post #3 of 26
Thread Starter 
If I have time tonight or tomorrow, I'll try to either scan the handout, or type out at least one of the sub-line's ingredients. Which would be most useful, indoor adult?
post #4 of 26
I saw the new bags at our Petsmart on Friday already. I had no idea it was a reformulation, I just assumed they were a new bag design. We are switching back to Nutro Max from Iams/Purina. My oldest decided he's not eating Iams anymore. I guess if he changes his mind on dry food again we'll have to check out the new Nutro Natural.
post #5 of 26
Thread Starter 
well, I was able to make a PDF of the Nutro handout, but I guess it's too large to attach. Dang...I don't know that I'm overly happy that corn gluten meal has been added (I don't think it was in the old formula), but it does look like protein did go up. I don't know - I guess I'll try it and see, as mine have done well on Nutro up to date - and they're such nibblers and with my irregular schedule, I do like to leave some kibble out for them, besides their wet breakfast and dinner.
post #6 of 26
Quote:
Originally Posted by sharky View Post
ahh That is something I would like to see... and yes the Waltham center is owned by mars but run by Royal canin and Nutro
I'm sure you know this, but others may not know it. There are very few brands that manufacture their own food - aside from a few smaller brands actually owned by the main company. (ie, Mars owns Wiskas) Off the top of my head, I can only think Purina that owns and only runs it's own at it's plants.

With Mars, they make the foods but mostly leave the research and formulation up to the brands they won the bids for.

I could have sworn Nutro had already been reformulated a while back. Maybe I'm thinking of the dog food or a specific type.
post #7 of 26
Thread Starter 
It seems to me that Nutro does reformulate every now and again - one would hope in response to new research that they've come up with. It's sort of like a rock and hard spot - sometimes we don't want anything to change, since our pets have been doing fine on "A", but it's good when a company does keep up with research and development in the nutrition world, but then we might have to change. And then picky kitties may not do as well with the reformulation. Now, I'm basing this on changing formulas due to new nutritional guidance - not just trying to use cheaper ingredients that actually hurt the nutritional balance.
post #8 of 26
Another reason is certain ingredients from specific suppliers become unavailable, change slightly, or become too pricey. So a company has to find another supplier or modify their formula slightly.
Quote:
Originally Posted by darlili View Post
Now, I'm basing this on changing formulas due to new nutritional guidance - not just trying to use cheaper ingredients that actually hurt the nutritional balance.
Too many brands do try to go the cheapest route.
post #9 of 26
Yeah some brands got price increases since they wanted the same suppliers... Yeah I knew ... Mars owns several plants plus the old Nutro ones for dry ...

Dog and Max were recently reformulated
post #10 of 26
So, are you guys saying Nutro may not be a good food? And what about the dog food. Was it reformulated too?
post #11 of 26
Quote:
Originally Posted by zoe2009 View Post
So, are you guys saying Nutro may not be a good food? And what about the dog food. Was it reformulated too?
ALL foods are redone at some pt ... Within the last 4 yrs most brands seems to be doing it yrly or bi yrly ... NOT a big issue except consumers often are the last to find out
I have feed various nutros over the yrs with good results , like all foods not all animals thrive on it
post #12 of 26
All I want is a good dry cat food that produces less waste, and helps with shedding (hairballs) and low in magnesium. It gets so confusing.
post #13 of 26
Quote:
Originally Posted by zoe2009 View Post
All I want is a good dry cat food that produces less waste, and helps with shedding (hairballs) and low in magnesium. It gets so confusing.
NC for most cats will fit that bill...
post #14 of 26
Just found out yesterday about the changes in Nutro's formulas, bag look/size and pricing.

I called the company this morning...
their website has not been updated with the new info. yet...odd.

Was told by the customer service person that for Dexter's food...
the Weight Management formula, the main changes are...
a rise in protein (from 33% to 42%) using the same protein sources,
wheat flour added as the 4th ingredient,
fiber content upped from 4 1/2% to 7%.

The customer service person was frustrated by the lack to info. Mars was giving her.
Me too.

Is wheat flour a protein or fiber source?
I question this as a good move for a cat food.
Anyone have any more info. about this change other than a smaller bag for more money?

PS....I asked if Mars intended to re-formulate MaxCat again. Customer service did not know.
post #15 of 26
wheat has some protein , very little fiber in that form and IMHO lots of carbs ...

7 % fiber is okay for many cats but the norm is 3-5 or 4-6 depending who you talk to

The chicken and chicken meal would have to be lower in bone to raise the protein ...

IMHO wheat is not a good addition as many are allergic and others very intolerant
post #16 of 26
I knew this would happen eventually after Mars took over. I was waiting for them to cheapen the Natural Choice cat since they already did the Natural Choice dog. I took my cats off Nutro as soon as Mars bought them out. I guess I quit working for Nutro at the right time, a few months before Mars took them over.
post #17 of 26
Just curious... what did you switch to and how is it working for you??
post #18 of 26
Quote:
Originally Posted by bellatrix View Post
Just curious... what did you switch to and how is it working for you??
I used Innova for about a year. Very good food and company and ALL of their ingredients are from the USA. I moved and none of the stores close to me carry it so I switched them to Eagle Pack Holistic duck and oatmeal which is what they were on before Innova. They both do excellent on the Eagle Pack and their coats are even better on this than on the Innova.
post #19 of 26
Ugh...
let the search for a new food begin.
post #20 of 26
At the begining of the post I was starting to consider giving Nutro one last chance... Definatly not now.

Are you SERIOUS? The bags got even SMALLER? I still am not over the 20lb bags turning into 16lb bags... those 4 extra pounds meant alot with 5 cats. Isn't it great how the bags keep shrinking and the price tags get larger?

What is with the high fiber? Not all cats have hairball issues. I bet the Mag went up too. Why is wheat flour so high on the list?

Nutro's gone stupid!
post #21 of 26
Thread Starter 
The Nutro website has been update for the reformulated Natural Choice...here's the indoor adult info. Also, looks like they may have refined the feeding guidelines to smaller amounts, but that I can't be sure of.

Ingredients
Chicken Meal, Corn Gluten Meal, Ground Rice, Wheat Flour, Poultry Fat (preserved with mixed Tocopherols, a source of Vitamin E), Powdered Cellulose, Dried Plain Beet Pulp, Natural Flavors, Sunflower Oil (preserved with mixed Tocopherols, a source of Vitamin E), Soybean Oil (preserved with mixed Tocopherols, a source of Vitamin E), Herring Meal, Potassium Chloride, Oat Fiber, Dried Yeast, Calcium Carbonate, Dried Vegetable Fiber (Carrots, Celery, Beets, Parsley, Lettuce, Water Cress, Spinach), Soy Protein Concentrate, Tomato Pomace, Choline Chloride, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Cranberry Powder, Taurine, Salt, DL-Methionine, Vitamin E Supplement, Zinc Sulfate, Ferrous Sulfate, Inositol, L-Carnitine, L-Ascorbyl-2-Polyphosphate (source of Vitamin C), Yucca Schidigera Extract, Dried Chicory Root, Niacin Supplement, Manganous Oxide, Copper Sulfate, Riboflavin Supplement (source of Vitamin B2), Potassium Iodide, Calcium Pantothenate, Biotin, Pyridoxine Hydrochloride (source of Vitamin B6), Vitamin A Supplement, Vitamin B12 Supplement, Thiamine Mononitrate (source of Vitamin B1), Vitamin D3 Supplement, Menadione Sodium Bisulfite Complex (source of Vitamin K activity), Beta Carotene, Folic Acid.

Nutro Products supports the safe, ethical and humane treatment of all animals.


Guaranteed Analysis
Crude Protein (minimum) 40.00%
Crude Fat (minimum) 14.50%
Crude Fiber (maximum) 6.00%
Moisture (maximum) 10.00%
Linoleic Acid (minimum) 4.00%
Arachidonic Acid (ARA) (minimum) 0.05%
Calcium (minimum) 0.90%
Phosphorus (minimum) 0.80%
Iron (minimum) 200 mg/kg
Manganese (minimum) 35 mg/kg
Zinc (minimum) 300 mg/kg
Vitamin D (minimum) 1,200 IU/kg
Vitamin E (minimum) 250 IU/kg
Taurine (minimum) 0.20%
Dietary Starch (maximum)** 20.00%
Alpha-Linolenic Acid (ALA) (minimum)** 0.20%
Docosahexaenoic Acid (DHA) (minimum)** 0.06%
Ascorbic Acid (Vitamin C) (minimum)** 50 mg/kg
Beta-Carotene (minimum)** 3.2 mg/kg
Omega 6 Fatty Acids (minimum)**
4.20%

Omega 3 Fatty Acids (minimum)** 0.30%

**Not recognized as an essential nutrient by the AAFCO Cat Food Nutrient Profiles.
post #22 of 26
Thank you ...
Quote:
Originally Posted by darlili View Post
the nutro website has been update for the reformulated natural choice...here's the indoor adult info. Also, looks like they may have refined the feeding guidelines to smaller amounts, but that i can't be sure of.

Ingredients
chicken meal, corn gluten meal, ground rice, wheat flour, poultry fat (preserved with mixed tocopherols, a source of vitamin e), powdered cellulose, dried plain beet pulp, natural flavors, sunflower oil (preserved with mixed tocopherols, a source of vitamin e), soybean oil (preserved with mixed tocopherols, a source of vitamin e), herring meal, potassium chloride, oat fiber, dried yeast, calcium carbonate, dried vegetable fiber (carrots, celery, beets, parsley, lettuce, water cress, spinach), soy protein concentrate, tomato pomace, choline chloride, fish oil (preserved with mixed tocopherols, a source of vitamin e), cranberry powder, taurine, salt, dl-methionine, vitamin e supplement, zinc sulfate, ferrous sulfate, inositol, l-carnitine, l-ascorbyl-2-polyphosphate (source of vitamin c), yucca schidigera extract, dried chicory root, niacin supplement, manganous oxide, copper sulfate, riboflavin supplement (source of vitamin b2), potassium iodide, calcium pantothenate, biotin, pyridoxine hydrochloride (source of vitamin b6), vitamin a supplement, vitamin b12 supplement, thiamine mononitrate (source of vitamin b1), vitamin d3 supplement, menadione sodium bisulfite complex (source of vitamin k activity), beta carotene, folic acid.

Nutro products supports the safe, ethical and humane treatment of all animals.


Guaranteed analysis
crude protein (minimum) 40.00% but a fair amount is now coming from the corn gluten
crude fat (minimum) 14.50%
crude fiber (maximum) 6.00%
moisture (maximum) 10.00%
linoleic acid (minimum) 4.00%
arachidonic acid (ara) (minimum) 0.05%

calcium (minimum) 0.90%
phosphorus (minimum) 0.80%
great for uti health
iron (minimum) 200 mg/kg
manganese (minimum) 35 mg/kg
zinc (minimum) 300 mg/kg
vitamin d (minimum) 1,200 iu/kg
vitamin e (minimum) 250 iu/kg

taurine (minimum) 0.20%
dietary starch (maximum)** 20.00% for a non grain free this is good
alpha-linolenic acid (ala) (minimum)** 0.20%
docosahexaenoic acid (dha) (minimum)** 0.06%

ascorbic acid (vitamin c) (minimum)** 50 mg/kg
beta-carotene (minimum)** 3.2 mg/kg
omega 6 fatty acids (minimum)**
4.20%


omega 3 fatty acids (minimum)** 0.30% though ratio to omega 6 is not great as it is like 12

**not recognized as an essential nutrient by the aafco cat food nutrient profiles.
post #23 of 26
Thread Starter 
Thanks for reviewing it so quickly - looks like the whole line is up on the Nutro web site (from kitten through senior)
post #24 of 26
Jennifer,
This change is so confusing.
Dexter's (9 yrs old) old kibble was Nutro CC Weight Management for the last 8 years.
Nutro's formula change is a very serious issue for us.
Do you see any of Nutro's new formulas that are close to Nutro's CC Wt. Mgmt?

Do you know of any other brands that we might try as a replacement?
I have a sample of Wellness Healthy Weight...
Dexter liked it but I don't know if it will agree with him.
I would rather stay with Nutro if we can find the right formula...
if not, we will have to change to another brand.

Of couse we feed wet too but we also need a kibble.
PS...
I just read this about cat food ingredients...
http://www.homevet.com/petcare/foodbook.html
post #25 of 26
Quote:
Originally Posted by xocats View Post
Jennifer,
This change is so confusing.
Dexter's (9 yrs old) old kibble was Nutro CC Weight Management for the last 8 years.
Nutro's formula change is a very serious issue for us.
Do you see any of Nutro's new formulas that are close to Nutro's CC Wt. Mgmt?

Do you know of any other brands that we might try as a replacement?
I have a sample of Wellness Healthy Weight...
Dexter liked it but I don't know if it will agree with him.
I would rather stay with Nutro if we can find the right formula...
if not, we will have to change to another brand.

Of couse we feed wet too but we also need a kibble.
PS...
I just read this about cat food ingredients...
http://www.homevet.com/petcare/foodbook.html
The link is going off INFO that was to a pt true WHEN I WAS a KID ...

I like the protein and if he can handle the wheat ( which cellulose is likely also wheat ) leave him be but I am using the thinking cap for alternatives;;
post #26 of 26
Quote:
Originally Posted by sharky View Post
The link is going off INFO that was to a pt true WHEN I WAS a KID ...
That is good to know...
hopefully, things have improved a lot since that info was posted.

Quote:
Originally Posted by sharky View Post
I like the protein and if he can handle the wheat ( which cellulose is likely also wheat ) leave him be but I am using the thinking cap for alternatives;;
I will pick up a bag of Nutro's new Wt. Mgmt. and try that.
I bought one of the last bags of their old formula last week.
That will give me time to add a new formula slowly.
I will let you know if Dexter can tolerate the new ingredients.

I'll be watching for alternatives you might find.
Thanks for your help Jennifer.
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