Precise food

Is this new? I saw it in the store today, and got a sample to try. Both cats loved it. Are either of these any good?

Precise Feline Foundation Chicken Natural Formula for Adult Cats:

Ingredients:
Chicken Meal, Ground Brown Rice, Corn Gluten Meal, Chicken Fat (preserved with Mixed Tocopherols and Ascorbyl Palmitate), Oat Groats, Fish Meal, Beet Pulp, Natural Chicken Flavor, Lecithin, Fish Oil, Potassium Chloride, Salt, Calcium Carbonate, Phosphoric Acid, Taurine, Choline Chloride, Calcium Ascorbate (source of Vitamin C), Yucca Schidigera Extract, Vitamin E Supplement, Zinc Amino Acid Chelate, Iron Amino Acid Chelate, Manganese Amino Acid Chelate, Cobalt Amino Acid Chelate, Copper Amino Acid Chelate, Calcium Iodate, Sodium Selenite, DL-Methionine, Vitamin A Supplement, Vitamin D3 Supplement, Thiamine Mononitrate (B1), Niacin, Calcium Pantothenate, Menadione Sodium Bisulfite Complex (source of Vtiamin K activity), Pyridoxine Hydrochloride (B6), Biotin, L-Lysine, Vitamin B12 Supplement, Riboflavin Supplement, Folic Acid.

Guaranteed Analysis %:
Crude Protein (min) 30
Crude Fat (min) 16
Moisture (max) 10
Ash (max) 6.5
Crude Fiber (max) 3
Calcium (min) 1.1
Phosphorus (min) 0.85
Magnesium (max) 0.1
Taurine (min) 0.1

Precise Plus Feline Adult Formula:

Ingredients:
Chicken Meal, Corn Gluten Meal, Chicken, Ground Brown Rice, Chicken Fat (preserved with Mixed Tocopherols and Ascorbyl Palmitate), Ground Yellow Corn, Ground Oats, Beet Pulp, Dried Egg Product, Natural Chicken Flavor, Lecithin, Fish Oil, Dried Kelp, Dried Cheese, Dried Carrots, Dried Cranberries, Brewers Dried Yeast, Yucca Schidigera Extract, Calcium Carbonate, Potassium Chloride, Salt, Calcium Ascorbate (source of Vitamin C), Dandelion, Chamomile, Peppermint, Tumeric, Rosemary, Dried Lactobacillus acidophillus Fermentation Product, Dried Streptococus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Aspergillus niger Fermentation Extract, Phosphoric Acid, Vitamin A Acetate, Iron Amino Acid Chelate, Vitamin D3 Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Cobalt Amino Acid Chelate, Riboflavin Supplement, L- Lysine, DL- Methionine, Niacin, Calcium Pantothenate, Manganese Amino Acid Chelate, Taurine, Zinc Amino Acid Chelate, Choline Chloride, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Folic Acid, Biotin, Thiamine Mononitrate (B1), Pyridoxine Hydrochloride (B6), Sodium Selenite, Calcium Iodate, Copper Amino Acid Chelate.

Guaranteed Analysis %:
Crude Protein (min) 34
Crude Fat (min) 22
Moisture (max) 10
Ash (max) 7
Crude Fiber (max) 3

It's not new. It is not a commonly found food, IMO. Most chains do not carry it from what I can tell?

I found it in my somewhat small/local pet store. I buy the canned variety. Comparable in price to Chicken Soup cans, a good deal for me. IMO it's a mid-range food....not the highest quality, but not junk.

That's where I found it, a small/local place where I get California Natural. They also carry Chicken Soup and Innova, but my cats won't eat either one of those. I'd like to find something to supplement the Cal. Natural, just add a bit for variety. Both cats liked the sample I gave them.

If they like it, I'd say go for it - seems like a decent food.

NOT new as noted above ////

Precise Feline Foundation Chicken Natural Formula for Adult Cats:

Ingredients:
Chicken Meal, Ground Brown Rice, Corn Gluten Meal, Chicken Fat (preserved with Mixed Tocopherols and Ascorbyl Palmitate), Oat GroatsLOW quality , Fish Meal, Beet Pulp, Natural Chicken Flavorcan include things like msg, Lecithin, Fish Oil, Potassium Chloride, Salttouch high, Calcium Carbonate, Phosphoric Acid, Taurine, Choline Chloride, Calcium Ascorbate (source of Vitamin C), Yucca Schidigera Extract, Vitamin E Supplement, Zinc Amino Acid Chelate, Iron Amino Acid Chelate, Manganese Amino Acid Chelate, Cobalt Amino Acid Chelate, Copper Amino Acid Chelate, Calcium Iodate, Sodium Selenite, DL-Methionine, Vitamin A Supplement, Vitamin D3 Supplement, Thiamine Mononitrate (B1), Niacin, Calcium Pantothenate, Menadione Sodium Bisulfite Complex (source of Vtiamin K activity), Pyridoxine Hydrochloride (B6), Biotin, L-Lysine, Vitamin B12 Supplement, Riboflavin Supplement, Folic Acid.

Guaranteed Analysis %:
Crude Protein (min) 30 low end of normal ideal for a dry eating senior
Crude Fat (min) 16 low normal
Moisture (max) 10
Ash (max) 6.5
Crude Fiber (max) 3
Calcium (min) 1.1
Phosphorus (min) 0.85
Magnesium (max) 0.1 high
Taurine (min) 0.1 low

Precise Plus Feline Adult Formula:

Ingredients:
Chicken Meal, Corn Gluten Meal, Chicken, Ground Brown Rice, Chicken Fat (preserved with Mixed Tocopherols and Ascorbyl Palmitate), Ground Yellow Corn, Ground Oats, Beet Pulp, Dried Egg Product, Natural Chicken Flavor, Lecithin, Fish Oil, Dried Kelp, Dried Cheese, Dried Carrots, Dried Cranberries, Brewers Dried Yeast, Yucca Schidigera Extract, Calcium Carbonate, Potassium Chloride, Salt, Calcium Ascorbate (source of Vitamin C), Dandelion, Chamomile, Peppermint, Tumeric, Rosemary, Dried Lactobacillus acidophillus Fermentation Product, Dried Streptococus faecium Fermentation Product, Dried Aspergillus oryzae Fermentation Extract, Dried Aspergillus niger Fermentation Extract, Phosphoric Acid, Vitamin A Acetate, Iron Amino Acid Chelate, Vitamin D3 Supplement, Vitamin E Supplement, Vitamin B12 Supplement, Cobalt Amino Acid Chelate, Riboflavin Supplement, L- Lysine, DL- Methionine, Niacin, Calcium Pantothenate, Manganese Amino Acid Chelate, Taurine, Zinc Amino Acid Chelate, Choline Chloride, Menadione Sodium Bisulfite Complex (source of vitamin K activity), Folic Acid, Biotin, Thiamine Mononitrate (B1), Pyridoxine Hydrochloride (B6), Sodium Selenite, Calcium Iodate, Copper Amino Acid Chelate.

Guaranteed Analysis %:
Crude Protein (min) 34
Crude Fat (min) 22
Moisture (max) 10
Ash (max) 7
Crude Fiber (max) 3

Thanks for the analysis, Sharky. I'll probably pass on this food. Swanie liked it, fussy Cindy not so much. I guess I'll keep looking.