I was chatting with a food rep. at a pet store today when they suggested I try their food. I asked if they had any formulas (in that brand) for cats with allergies and but they didn't. He then went on to say that the "technology" is advancing and most companies are working to feed cats healthier diets these days. But what surprised me was that he said the cat food market is much more difficult than dogs because most cat owners are unwilling the try anything new and that's why most companies aren't offering the variety that is available for dogs. Do you agree with this? Are you set in your ways when it comes to what you feed your cats, or are you willing to try new foods and treats? (If you like what they are selling, of course.)