Originally Posted by Mimosa
I disagree with those who say a business can always decide whose business they do or do not want. What if a business decides they do not want to serve black people ? That is discrimination. So is refusing people your service because they are gay.
In the US there are whole magazines, clubs, brands, and TV channels, etc. just devoted to one race (for instance, African Americans). There are also whole magazines, clubs, brands, and TV Channels, etc. devoted to women. Also, there are magazines, clubs, brands, and TV channels, etc. that are devoted to Spanish speaking Hispanics. Also, there are whole magazines, clubs, brands, and TV channels,etc. just devoted to one faith. Many of these magazines, clubs, brands, and TV channels and other things cater well to their target market and are thriving and successful.
I would pretty upset if I opened a store that catered to vegetarians and the I got sued for not carrying meat products, as that was discrimination against the people who liked to eat meat. Or say someone wants to sue that meat shop, for not catering to vegetarians and not carrying any veg products. I know, apples to oranges. But those meat eaters/vegetarians are 100% free to shop elsewhere, there are other stores that serve them, and people are free to open up their own store to serve needs that aren't currently being met and take advantage of that market need and make some $$.
Or maybe I open up a particular religion, let's say Catholic book store, well that store offends some people of another faith, I might get sued for not including their religion or lack of religion in my store too. Or if I open a store for a certain size of person in clothing, would I get sued for not offering certain sizes to the public, or certain styles? Or what if I open up a store that caters to wonderful cat people, would I get sued for not including dog products for dog people?
The thing is, what is taught many times in marketing textbooks, you pick your target market from the total population which is a wide range of people by finding a niche or meeting a particular need and then narrow in on that particular market.