Here's the latest from TIME:
The fighting in Iraq may have subsided, but it seems companies have only just begun to exploit the commercial potential of Mohammed Saeed al-Sahhaf, the reality defying Iraqi Information Minister. Companies on at least three continents are already using al-Sahhaf in their marketing. The Northlands Park racecourse in Alberta, Canada, recently ran an ad suggesting the Information Minister would make a good race commentator since 'a little inaccuracy [makes] a race more exciting'; in Kuwait City, the designer boutique Villa Moda is giving away promotional T shirts that bear a picture of al-Sahhaf and the slogan 'We even control fashion'; and low-cost Ryanair produced an advertisement suggesting that the 'lowest fares' claims of its rival easyJet may be as valid as al-Sahhaf's pronouncements. Under other circumstances, al-Sahhaf might have had a career in advertising."