I feed less expensive wet foods too. I'm in school and the budget doesn't allow for the California Natural I'd really like to buy Stimpy.
Nabu has always been a FF/Friskies/Meow Mix wet food guy.
Friskies (gravy and loaf), if you check the labels some aren't too bad.
Fancy Feast (same as above)
Fancy Feast Medleys (usually as a treat on holidays/birthdays)
Meow Mix pouches (they have quite a few without wheat gluten)
Authority (loaf) Stimpy loves these, and it fits my budget.
Friskies pouches (also have decent ingredients at a low price)
Whiskas has a new pouch called "Purrfectly Chicken". The ingredients looked really good, but my cats hated it.
They also make fish pouches.
My cats get 2 wet meals a day. I used to give Fancy Feast 2 times a day for my cats (1 can each) but when our budget changed, I couldn't. So Authority, Friskies and Meow Mix fit our budget really well.
The cats like them too. Those also allow for more variety, if Nabu doesn't have enough variety he stops eating his wet food.
My guys also get a measured amount of dry food to snack on.