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Product placement in a book...

post #1 of 9
Thread Starter 
How much advertising is too much? Recently an author has come under fire for letting a large cosmetic company have their make up be specifically worn by the characters in her books.

Here's my opinion, I think this goes too far. Teens, and Tweens are advertised to more than any group. Books used to be a place to go to escape that, but now it looks like that is changing.

Here's the story that promted this discussion among my friends.
http://www.nytimes.com/2008/02/19/bo...ks&oref=slogin
post #2 of 9
I think its ok to mention any product you want as long as you aren't being paid to do so. Mentioning brand names helps to make a story realistic. What if a make-up company wanted a story changed because something bad happened to a character wearing their lipstick? Extreme example I know, but it could happen if we continue down this path.
post #3 of 9
I have a hard time faulting authors for trying to make money-- 99.9% of them are not JK Rowling and Stephen King, and even then the publishers take a lot of the money anyway.

Besides, it's just make-up, not cigarettes or beer or whatever. And it's less obtrusive than most forms of advertising.
post #4 of 9
Quote:
Originally Posted by Zissou'sMom View Post
I have a hard time faulting authors for trying to make money-- 99.9% of them are not JK Rowling and Stephen King, and even then the publishers take a lot of the money anyway.

Besides, it's just make-up, not cigarettes or beer or whatever. And it's less obtrusive than most forms of advertising.


I really don't see a problem with it. Its fiction. They can write whatever they want. If a company wants to pay them to advertise a specific brand, big deal.
post #5 of 9
I think if I was trying to read a book, and it mentioned a makeup by brand, and then mentioned a color (as the linked article suggests), I'd probably toss the stupid book. There's a difference between mentioning a brand name in passing (for realism) and blatent advertising, for advertising's sake.
post #6 of 9
I really don't care either way. If an author wants their character to eat a Hershey's bar over candy bar, fine by me. I don't think I'd notice in the first place.
post #7 of 9
If its make up that's one thing.

However if you get in the mood for some cheezy romance novels like Julie Crusie, she keeps talking about Dove Bar breaks...300-400 pages later I'm running out to buy a box of Dove Bars.
post #8 of 9
lol seeing something in at book or movie is not going to make me want to run out and buy it. But i guess that is just me?

But anyway they been doing that with movies for 20 years now.Some compaines are paying many to there item used in the movied, like REESE'S PIECES in ET, oopps sorry caps.

They even have adds showing up in video games now. i just ignore them.
post #9 of 9
Quote:
Originally Posted by theimp98 View Post
lol seeing something in at book or movie is not going to make me want to run out and buy it. But i guess that is just me?

But anyway they been doing that with movies for 20 years now.Some compaines are paying many to there item used in the movied, like REESE'S PIECES in ET, oopps sorry caps.

They even have adds showing up in video games now. i just ignore them.
You think it won't make you go out and buy it. That's not how it works. You don't run out and buy it...yet. They have successfully planted a product name in your mind, one you may promptly forget about until you go shopping and then you grab that product because it seems familiar. This stuff is insidious, advertisers get big bucks for a good reason: their techniques make a lot of money for their customers.
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