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Since nobody was clicking on my ad on Facebook for the shelter kitties (which goes through to our Petfinder site), I put the price per click up to 50c/click so it gets shown more. As a result I've had heaps more clicks!!!

These are the stats:

Impressions (times it's been seen): 35683\t
Clicks: 46
Click through ratio: 0.13%
Spent: $15.40 ( - I changed the max. amount per day to $3 from $5...)