While I am watching them I am always thinking according to who? For instance, when Iams or some other crappy company like them(we shall call them company "X") said, dogs fed "X" brand live two years more than dogs not fed "X" brand.
So what were the dogs fed? Saw dust only? By products only? Who did this study, the company? Who funded it? Where did they get the animals to do the study? How were they treated? Where can I find it? How long did it last? Did they try any high quality foods? Or just low quality and brand "X"? The questions go on.
Mainly the pet commercials exploit people's warm fuzzy side, showing cute puppies. And it works apparently, cute puppy means good reputable company with proper nutrition and a species appropriate diet? I think not.
And the Beneful one just makes me stomach turn. That is honestly one of the worst foods you can buy, it is at the lower end and they show whole grains, fresh veggies, and fresh meats. I just wish they would REALLY show what they put in the food. Seriously. Now that would be some truth in advertising. Let's have the dog do a taste test, real whole meats or hard cereal kibble with processed by-products!
I usually just roll my eyes at the clever marketing schemes. I wish there were more ethics in marketing, that is for sure. Thank goodness more people are starting to wake up and question the pets health and diet. I love the honesty and research found in these two books http://www.amazon.com/Pitcairns-Comp.../dp/157954973X