Dry-right now I've narrowed down to royal canin or natural balance. I am realy leaning towards the natural balance. It is a little more affordable and the cats all enjoy the kitten/adult variety. Royal canin-everyone here LOVES babycat, but they each have individual likes and dislikes in the older kitten and adult varieties.
Wet-I buy two kinds of meow mix-"hook, line and sinker" and "surf and turf". these two varieties list no grains or gluten. They consist of meat and/or fish and a small amount of vegetable products. They are in the pouch. Both kittens and adults will eat this heartily.
In bulk wet, I buy 'special kitty' because the kittens all go absolutely nuts for it. The ingredients are identical to Fancy Feast, and the packaging is very similar. My adult cats will eat some kinds of this brand, but usually not finishing it.
When i have room in the freezer, I make a food for them out of boiled organ meat, chicken meat, bones, and skin with white rice and a very few diced veggies. Once it's all cooked, I pull out the bones and tear the meat a little but leave small organs intact. I can them in small jars and freeze them.
They all love this and it's cheap to make. It really is simply a matter of space in cold storage for it.
One day, when I have a chest freezer, we will go all raw....