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Help on a co. name

post #1 of 15
Thread Starter 
Ok, so I've taken on the task of rebuilding a pest control company and one of the tasks I was given is to come up with a new company slogan. I've thought of a few and want some opinions on it.

The new name of the co. is Safer Pest control.
I've come up with these
"Safer for you and your family"
"Safe for you, not the bugs"

Let me know what you think and feel free to add some..
I'd like it to have the word "Safer" in it though.
post #2 of 15
Hmm, if it's safe for animals it's possible that "Safer...as long as you're not a bug." might work.
post #3 of 15
O my, I cant decide I like them both
post #4 of 15
Thread Starter 
Quote:
Originally Posted by CatsAreBetter View Post
Hmm, if it's safe for animals it's possible that "Safer...as long as you're not a bug." might work.
I like that
Yes, it's safe around humans and animals
post #5 of 15
Quote:
Originally Posted by CatsAreBetter View Post
Hmm, if it's safe for animals it's possible that "Safer...as long as you're not a bug." might work.
that is cute
post #6 of 15
I like that, too -- but it might be a little tighter if it were:

Safer for you... unless you're a bug.
post #7 of 15
Quote:
Originally Posted by CarolPetunia View Post
I like that, too -- but it might be a little tighter if it were:

Safer for you... unless you're a bug.
I love it!

Laurie
post #8 of 15
Quote:
Originally Posted by CarolPetunia View Post
Safer for you... unless you're a bug.
I like this one!
post #9 of 15
Thats not good, but using the word safer, it implies that its still not totally safe for you or your pets. Not something you want to imply with a slogan.
post #10 of 15
Quote:
Originally Posted by Dragoro View Post
Thats not good, but using the word safer, it implies that its still not totally safe for you or your pets. Not something you want to imply with a slogan.
Agreed, but no one can claim that it's 100% safe in the slogan either. That would be false advertising as some people have sensitivities and 'pets' includes other animals that are very sensitive to chemicals - birds, fish, rodents, reptiles.
post #11 of 15
Right, but you never want to give the impression of something not being safe in a slogan. Slogans are meant to bring people in, implyin that something isnt safe wont do that. Yes you need to inform the consumer bout the risks/dangers/whatever, but the slogan isnt the spot to do that.
post #12 of 15
Thread Starter 
We use totally organic applications but that's not what's up for discusion
Just trying to come up with a slogan
post #13 of 15
Dragoro has a point, of course, and in most circumstances, I would completely agree. But in the field of pesticides, it's common knowledge that the chemicals can be hazardous -- it's not news to anyone. Therefore, I read the word "safer" as an absolute positive.

By addressing THE big issue right up front, the slogan makes it clear that (a) this company's top priority is safety, and (b) what the company uses is MORE safe than what some or all of its competitors use.

Personally, I deeply appreciate it when a company talks straight this way. And as I say, in this case, with a product that instantly arouses safety concerns, I think there's nothing to be lost by talking about safety upfront... and a lot to be gained!
post #14 of 15
P.S. -- It just dawned on me -- unless they're looking to change the name of the company too, "safer" is going to be in there anyway! So there really is nothing to lose.
post #15 of 15
Thread Starter 
Quote:
Originally Posted by CarolPetunia View Post
P.S. -- It just dawned on me -- unless they're looking to change the name of the company too, "safer" is going to be in there anyway! So there really is nothing to lose.
We changed the name to Safer Pest Control because the prior name wasn't suited well
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