I received a sample from the company (as a prospective retailer), and just could not get the cat I trialed this with to accept it well. However, I probably did not give it long enough, and/or may have tried to transition too quickly.
I then donated it to a friend who was homecooking for her cat with real allergy issues. He really took to it (she did add something to it, can't recall what, think it was some chicken), eats it well, and his coat has cleared up, his urinary issues are resolved, her vet is impressed and says it is doing great things for him.
So...follow their instructions carefully on how to transition, but I would def. recommend considering it when looking for a dehydrated raw. The company has an excellent reputation.