Many people here have mentioned the best cat toys are free. Well, this one is not free but if you happen to have a retractable tape measure it is. I have a 12 foot long tape measure with a button on the side to retract it. By pushing the retract button quickly, you can retract the tape an inch or two at a time. So I decided to glue some feathers on the end of the tape. Pull the tape out to its full length of 144 inches you can retract the tape 70-100 times before you have to pull the tape out again. Pull the tape out and sit in your easy chair and wait for your cat to arrive upon the scene and the fun begins! Of course I do let them catch the feathers now and then so they can have the satisfaction of the "kill" but if you want to see some zany cat behavior try this one for sure!