that... is a horrible knock-off of the website by the guy who did that crazy Quizno's commercial. He has lots of much funnier, much more asthetically pleasing, animations like that on his site.
I don't know where you found that but please, send it back. One speaker landed on the floor the other on the ceiling. I had two cats at each one trying to kill the cat inside. You need to put a danger sign on that thing.