I swear by Paula's Choice products http://www.paulaschoice.com/default.asp
Paula Begoun was a make up artist who became famous for uncovering all the dirty little secrets of the cosmetics industry, for finding out what products live up to their claims and which ones don't. After 20 years or so of reviewing everyone else's products, she finally put out her own line of stuff that meets her strict standards for efficacy, safety and an absence of irritating ingredients. I use her "skin balancing" line of products, and it's awesome. It's been a huge help for my very pale, pinky, splotchy, sensitive skin. I've used some of her other skin care stuff as well and it's all great. The make up is decent, but I prefer L'Oreal, they have better colors for me. The prices for skincare products are comparable to what you would pay for higher end drug store products like Olay and L'Oreal.
She also still does fair and balanced reviews of products on the market, and you can search for some of these reviews on her web site, or you can check out her last book from the library and get more info there (I find the web site a little less daunting, I think the book is about 6" thick!). And she backs up her reviews with sources. She's become a real expert on the chemistry and technology of modern skin care.
As far as tinted moisturizer goes, I've only used one kind, and it was very, very light, but it did a beautiful job, very natural looking, Clinique's Super City Block, it's an effective sunscreen/moisturizer and has the slightest touch of color. I think it's still under $20 a tube, and a little goes a long way, so it should last a while. The only have 1 or 2 colors, but it goes on sheer, and seems like it would look good on almost any skin.